Geo, device & referrer targeting

One short link can behave differently for everyone who clicks it. Open a link, go to the Targeting tab.

Geo targeting

Route visitors by country. Add a row per country using its two-letter code:

Visitors from the US go to the US page, UK visitors to the UK page, everyone else to the default destination.

Device & deep links

Send mobile visitors straight into your native app:

• iOS deep link - opens for visitors on iPhone/iPad.
• Android deep link - opens for visitors on Android.
• Everyone else (desktop, other) gets the default destination.

Referrer targeting

Send traffic from a specific source somewhere different. Add a rule with the referrer host and its destination, e.g. twitter.com -> a Twitter-specific landing page. Subdomains and www. are matched automatically.

Which rule wins

Rules are evaluated in this order, first match wins:

1. Referrer rules
2. Geo rules
3. Device (iOS / Android)
4. Default destination

So a mobile visitor from twitter.com matches the referrer rule first.